Web Analytics to die for
Knowing what your target market is doing is always a great advantage before launching any product or website. Ruder Finn have create a tool called the Ruder Finn Intent Index. What it basically does is survey what a internet users reason to browse would be.
What it then does is display it in a nice graph on the screen (screenshot below) and then drill down on the data to get a better idea of who is doing what on the web.
Ruder Finn Intent
You do have to go and look at how it works yourself to get the full effect of how intricate it really is. From what we can see the 3 main reason people go onto the internet is to learn, have fun and socialize.
What is really scary for us is the data on doing business and shopping online. The survey was done in America where one would think internet users do a lot of shopping and business online. This is not the case, a mere 33% of them actually buy online and a whole lot less actually go online to sell something (19%).
Even though this data is mostly relevant to America, we can really take a lot out of it in terms of global trends and certain gaps in some markets and segments, don’t think you should rely on it though.
This was posted by Seagyn Davis who has posted 212 items.
